SERVICES
Supporting organisations in shaping their products, services and business
Supporting organisations in shaping their products, services and business
Business Consultancy – Analysis, Strategy and Concept.
Guiding through interdisciplinary challenges.
What WE DO – PLAINLY SPOKEN
Tabula rasa – make a clean sweep. Embracing the uncertainty. Digging deep into problems; then dig deeper. Learn from simply well-made things and the real extraordinary. Beware of pied pipers. Creating ideas and conceptual approaches. Throw them away and create better ones. Keep a critical eye on the direction the own work takes. D’accord with this Design Statement.
Talk, talk, talk. Straight. Tackling mighty myth – hereditary dogmas and hyped business voodoo. Establishing viable ways of working.
Human centered. Methodically.
Situation-specific acting over instant brew.
That’s what it is.
Tabula rasa – make a clean sweep. Embracing the uncertainty. Digging deep into problems; then dig deeper. Learn from simply well-made things and the real extraordinary. Beware of pied pipers. Creating ideas and conceptual approaches. Throw them away and create better ones. Keep a critical eye on the direction the own work takes. D’accord with this Design Statement.
Talk, talk, talk. Straight. Tackling mighty myth – hereditary dogmas and hyped business voodoo. Establishing viable ways of working.
Human centered. Methodically.
Situation-specific acting over instant brew.
That’s what it is.
Below this line you’ll find deadpan descriptive marketing texts.
Services in a Nutshell
Services in a Nutshell
Business Consultancy - Analysis, Strategy and Concept
Service AREAS
Typical Working Contexts
SERVICE ASPECTS
THE COVERED, THE UNCOVERED AND THE denied
Projects are divers, patterns are similar, methods are universal.
Projects are divers, patterns are similar, methods are universal.
Don't buy a pig in a poke. Let's talk and
Don't buy a pig in a poke. Let's talk and
INVITATION TO ENGAGE IN CONVERSATION
»My job starts with listening«
My name is Christian. I’m your contact partner.
Christian Wagner, Founder, Owner and contact person
Let’s talk. Understanding your challenges and situations is vital for coming up with a viable project proposal. Conversation over bureaucracy. Situation specific acting over instant brew.
My job starts with listening. Carefully.
Gather your own impressions.
You’re welcome to contact me.
INVITATION TO ENGAGE IN CONVERSATION
»My job starts with listening«
My name is Christian. I’m your contact partner.
Let’s talk. Understanding your challenges and situations is vital for coming up with a viable project proposal. Conversation over bureaucracy. Situation specific acting over instant brew.
My job starts with listening. Carefully.
You’re welcome to contact me.
Gather your own impressions.
Services
Consulting Services
Consulting Services
STrategy and tactics
Strategic Marketing
Strategy Development and Strategic Marketing are deliberate plans for steering business and marketing initiatives systematically, simply spoken.
Keeping an eye on Minzberg’s five Ps, strategy as a plan, ploy, pattern, position or perspective, it becomes apparent that the development of a sound strategy requires foresight and a broad entrepreneurial vision, backed by analyses. In this context, special attention is being paid to business models, marketing including positioning aspects and external factors.
Typical application fields:
- Digital strategy formulation in the course of digitalisation endeavours of different scales
- Start-ups preparing their business
- Development of new products or services or enhancement of existing ones
- Development of new business fields. Preparation of entering new markets
- Exploring the possibility for new business models
- Business transformations
- Digital Marketing – Creating a digital marketing plan as a foundation for marketing tactics
- Innovation Management and preparation of so called innovation projects
Analysis
User Research and Market Insights
Understanding markets and target groups is fundamental for fact-based decision making in various phases of an endeavour – for steering projects systematically, formulating strategies, making design decisions and setting up the marketing (positioning, pricing, branding, etc.).
Broaden and deepen the insights into markets and the behaviour and demands of the target groups.
Evaluate or test own ideas, approaches or prototypes of products, services or business.
A useful set of analyses methods are available: Empirical and heuristical methods, qualitative and quantitative analyses.
Just to mention the most applied ones:
- Market Analyses (supplier market, consumer market, B2B market)
- Interviews, face to face or online
- Focus Groups
- User Experience Evaluations and Usability Tests
- Online Surveys
- Benchmark Analyses
- etc.
concept
Conceptual Design and Prototyping
What we mean by Conceptual Design, is an elementary act of creation – not an elitist or glamorous one. The maxim is striving for a purposeful design and an optimal user experience.
Multiple levels of design are covered – from fundamental, structural aspects, to workflow and process design, right up to Interaction Design.
In order to optimize the user experience and usability in iterative cycles – in compliance with user centered design processes, design methods (synthesis methods) are combined with empirical and heuristical evaluation and testing methodologies, as described under section User Research and Market Insights.
We fully agree with the Statement about Design of the Design council.
Selected services:
- Business Process Design (e.g. eEPK, BPMN, etc.)
- Service Design
- Information Design
- Interaction Design (Digital)
- Prototyping of interactive and responsive digital Prototypes
- Usability Engineering
organisational
Project Management
Project Management and takeover of projects for project reorganizations and trouble shooting. Transparent and consequent project steering.
Traditional, lean or agile project setup with special attention to situation-specific circumstances. Operational organisations are no places for an unreflective establishment of dogmas – a practical course of action is the maxim.
Additionally, to what is well-known from project management standards, such as IPMA, Agile or Scrum, paying attention to the following aspects is important:
- Decision management for a systematic project steering (e.g. stage gate process)
- Viable application of analyses and synthesis methodologies in accordance with user centered design process models
- Design process (system specification)
- Measures to optimize the customer experience
- Requirement documentation process
- Internal communication
- Project Marketing in order to raise the awareness among stakeholder
- etc.
organisational
Project Development
Preparing analytically backed project proposals. Simply for launching projects or providing a sound argumentative basis for decision making.
Convincing deciders, stakeholders, investors or funding organisations. Aligning stakeholders and project members ahead of a project.
Typical application contexts:
- Deriving subsequent projects from the Digital Strategy in the course of digitalisation projects
- Preparing so called innovation projects as integral part of innovation management
- Convincing decision-makers and winning stakeholders as proponents
- Budget acquisition for an endeavour
- Decision-making for launching projects
organisational
Development of organisational frameworks for systematic product and service design
The operational organisation is the fundament of all endeavours. Creating an operational organisation, appropriate to the project goals and circumstances, has become the major challenge in these times of fast changing hypes and actionism.
The main goal is to establish organisational structures on different scales, which enables a systematic product and service development in accordance with human centered design, or better known as user centered design frameworks (e.g. ISO 9241-210:2010).
Typical core topics in pertinent projects:
- Development process combined with the backlog structure; out of scope: detailling the software development-related parts
- Institutionalised application of analyses and synthesis (design) methodologies
- Design and user experience evaluation process
- Conception and design process in the context of agile frameworks
- Requirement documentation (DoR); especially in the context of agile project frameworks
- Scoping in combination with the release management; special challenges arise in the agile world
- Decision management for a systematic project steering (e.g. stage gate process)
- Internal communication plan
- Setting up project marketing and awareness raising campaigns
Typical working contexts
Independent form the industry
Idependent form the industry
Working Context
Digitalisation Endeavours
Taking the opportunity of the digital economy and contemporary digital possibilities is a common goal for organisations to start in digitalisation projects – often with an organisation-wide focus.
The forms are manifold, people have various names for such projects: digital transformation projects, digitalisation of processes and services, development of digital ecosystems including digital products or tools, apps respectively applications, platforms, IT/ICT-infrastructure, etcetera, etcetera.
Depending on the scale – actions reach from the identification of fields of action, potential and risk evaluation, market analyses, development of a digital strategy in line with a digital governance framework, deriving digital marketing tactics, prototyping, design of digital artefacts, user experience testing, establishing operational organisation for developing or enhancing the digital ecosystem on various technology stacks.
Typical application of our services:
Digital Strategy Development
Identification of areas of activity
Busines Model Evaluation and Design
Business Casing
Market Analyses and Benchmark Analyses
User Experience (UX) Analyses and Usability evaluations
Requirement Analyses
Proposition Tests
Conceptual and Interaction Design
Service Design
Business Process (Re)-Design
Prototyping of interactive prototypes
System Specification (non-technical)
Project Management – Agile, Lean or Classic
Workstream leads
Setting up Digitalisation projects on different scales
Deriving subsequent projects from identified areas of activity
Digital Governance Structure
Business Process (Re)-Design and Service (Re)-Design
Consulting for establishing Human-centered/User centered Design Processes
Working Context
Product Development and Service Design
Creating new products, enhancing existing ones or expanding the service offer are by its nature interdisciplinary endeavors, involving management, marketing, product management, designers, service department and IT as stakeholders.
Typical questions arise:
- Is there a market?
- How is the »new idea« perceived by the target groups?
- Which features are demanded by the target group?
- Which pricing model is suitable?
- What could be a viable business model beyond?
- How should we design the business processes?
- Is »the new thing« profitable?
Characteristic uncertainties can be coped with by a methodological mixture of user research and market analysis, conceptual design, prototyping, user experience analyses, and business model design as integral part of strategy development.
Typical application of our services:
Strategy Development
Business Model Evaluation and Design
Positioning
Marketing Tactics
Market Anaylses and Benchmark Analyses
User Experience (UX) Analyses and Usability evaluations
Empirical Proposition Tests
Conceptual Design
Service Design
Business Process Design
Workstream lead
Identification of fields of development
Business Process Design
Service Design
Consulting for establishing Human centered/User centered Design Processes
Working Context
Start-ups and Business Field Development
Organisations, approaching more from the business side, traditionally focus stronger on business model, business casing and positioning issues of the business as a whole.
The situations sound very specific, but many issues are very familiar to those ones of product and service development endeavors. The edges are blurring. The challenges are quite the same, but there is more freedom to operate and unfortunately often more uncertainties. The methodology set described under product and service development is not the least useful for start-ups, additionally brand positioning and business model stress testing play an import role.
Typical application of our services:
Strategy Development
Positioning
Business Model Design and Stress Testing
Marketing Tactics
Market Analyses (supplier markets and consumer markets) – Benchmark Analyses
Empirical Concept Evaluations (PoC)
Empirical Proposition Tests
Service Design
Business Process Design
Workstream lead
Identification of fields of development
Business Process Design
Consulting for establishing Human centered/User centered Design Processes